June 13, 2011
1. What was/is your background toward business before you started your own (family of entrepreneurs, paper route, raising bunnies, school, classes, etc.)?
I am 23 and have always been a journalist since I was 13. I used to ask media places employing adults if I could write/work for them. I really wanted to cover politics! Weird for a girl that age, huh? It’s like guys asking a lot of girls to a dance and one says yes. I asked a lot, and some said yes. I always worked when I was young plus I hung around adults more than kids while a teenager. I learned a lot about Illinois politics at that time and now apply it to my own life aspirations. The big lesson in how Illinois politics is different than anywhere else is people are more willing to do whatever it takes to get elected, approach goals wildly and place more emphasis on personally connecting with voters. I saw how people managed money wisely, spoke their minds and took great career risks. I loved how they worked media like it was Hollywood. You know why the greatest, most famous people come from Illinois, right? We’re not afraid of seeking power, success and acclaim despite everyone else around us telling us we “aren’t ready.” The most recent example: then-Senator Barack Obama was told he wasn’t ready to run for president. It’s a good thing he listened to Senator Durbin telling him to run over 98 percent of naysayers saying he hadn’t a chance with the Clinton legacy. We do things unconventionally, charmingly, glamourously, shamelessly, intelligently and passionately because real ambition should never be frowned upon by society. Outside of social settings, we’re sneaky and at times, absolute scumbags when we have to be. We learn at a young age to recognize when we are being used or ripped off by those in business arrangements. I call my own shots with my work. People think I am stupid. I get called a “bimbo” a lot behind my back especially by women. I believe they assume everyone is stupid, although my stature, build and the fact I am a 23 year old girl make it worse. We all should be wonderful, kind, caring individuals outside business and cut-throat, evil a–holes when it comes to business. Additionally…. ….the movie Chicago has a song where the lawyer sings, “How can they see with sequins in their eyes? Razzle dazzle them, and they’ll never catch wise.” He is going to win the jury by unconventional oddness, theatrics, charisma, etc. We’re well known for that cliche but it’s true. We recognize how image, charm and flamboyant eye candy win everything including elections…or whatever your business happens to be. You can’t succeed in anything, not even computer programming, without throwing glitter out, going above boring expectations in say, your Flash programming. Be different and wild!
2. What do you do, describe when you realized you wanted to start your business and how did you start it?
It didn’t take me long to see my business is actually myself. I am a print journalist, chef, model, blogger and singer, currently doing all I can in the food category to succeed. I’m not a Jack of all Trades, Master of None. I do what I know, not like I’m playing pro hockey or doing cardiology. Everything I do is stuff I enjoyed in high school for fun and have experience with or training since I was very young. I am a freelance print journalist writing about business, politics and features. Sometimes I write guest blogs elsewhere. I am a prolific cook and it paid off, as my cookbooks tend to chart on Amazon and Amazon UK – I write for people the way I like good food close to my heart, not saying, “All of you are ignorant with food and therefore, the masses should eat junk.” I am soon producing videos for my cooking blog, BigBadSexyCooking.com, which I am going to extend into an iTunes video podcast and onto YouTube. I am an editorial/beauty model. Originally, I was signed exclusively to one NYC agency at 21 when I was seeking journalism work, but now I negotiate my own deals when possible and work non-exclusively. I release music tracks for fun and as a form of enjoyable work also. My first album was a crazy, experimental 60′s done in present times CD and I did a disco EP with another guy. My second album I am near done with has a lot more of my own version of FutureSex/LoveSounds and Prince and me, as I always wanted to sing men’s music versus women’s since junior high. I have four blogs – richarde.info, myfemininestyle.com, bigbadsexycooking.com and the one on my main website at justrichar.de – and host a blogtalkradio show. I’m all about working the Internet to my greatest advantage in things related to my work. One day I will talk about politics. Then, I’m singing a Rihanna tune in an audio blog for fun. The Internet is the best free publicity you craft yourself. People like prejudging someone or making up stories about you to be mean. By being myself, people can see apart from business, I am a sweet girl. I know by being out there more, people can see what I am like in all aspects of my personality as I’m not just a Jeopardy dork but I am not Miss Goody Two Shoes either. I am both! I hate being pigeonholed by people. I am silly, goofy, smart, ditzy, crafty, lazy, a workaholic and so much as we all are, but people act like we are one-dimensional. I want people to know I am a real person beyond stamping my name on some cookbooks. In the future, near or who knows when, I want to develop products like cookwares, denim skirts and makeup. Most definitely, I will use Macs for development, web design and online promotion. I use Macs down to creating e-cookbooks for Amazon and Barnes & Noble, plus I do print cookbook layout and cover design on my laptop. All my journalism writing is done off a Mac. It’s endless.
3. When and how did you get introduced to the Mac?
I went to the University of Texas at Austin. Michael Dell donates lots of Dell systems there. But the Mac is what impressed me so much. I had never regularly used one before I went to UT. It turned on in 10 seconds! I was stuck then. My PCs usually took 10 minutes at worst! On breaks between classes, I played on the computer lab Macs, which at UT are three or more for each block at my huge campus, like crazy! I was always practicing on writing music or editing videos when I wasn’t doing schoolwork for my next classes. I loved being able to cut and edit. Editing on a Mac is so clean. I also program off my Mac. My ultimate goal is to create games for the iPad and iPhone as well as a personal app, but I haven’t reached that point yet. Other systems follow. Apple is the trendsetter. We design so much around the Mac system or “log on using your iPad.” I actually just worked my food blog to have an iPad specific format for those users.
4. What Mac solutions do you currently use (think Adobe, iWork, smart folders, GarageBand, ZumoDrive, Open Source Software)?
GarageBand, Grab, iWork, Adobe, LogicPro, iMovie/Final Cut Pro (soon…will add videos on bigbadsexycooking.com and YouTube in late May/early June so by then that should be applicable!) A lot!
5. Give me your current perspective on marketing, sales, and running a business and how a Mac helps keep things running smoothly?
First, realize if you aren’t part of a company, it doesn’t mean not to run your name like a company. I don’t care if you’re a male model, doctor, surfer or motivational speaker. You are more than a “personal brand,” as some put it. That phrase to me means the successful, somewhat locally known, grandpa street vendor. He’s successful, but no KFC. You want to utilize technology and life like a corporation. You must act like the people running MTV Networks or KFC with your own work. Lady Gaga came out of nowhere applying this philosophy. I am basically now reaping its benefits just about four to six months after I started my new web presence goal. I love the interaction the Internet brings me with real people, its ability to shape my destiny; how that correlates to technology. Clearly, I aim to make money of my own on my own. Why outsource it? Windows users constantly hire Mac people to do simple work, or work they could do if they ever picked up a book for once. And if I’m going to hire a company to do something I cannot, they ought to do it on quality technology not ancient PCs. A Mac is like a really good car. You don’t need to do much and as long as you maintain it, the cost pays for itself in time. PC laptops for sale when I bought my MacBook are now obsolete. You can design whatever you need on a Mac for your marketing. Obviously I am a staff of one. If I had more people, say a restaurant, I might have someone manning PR, web design, management and accounting all on Macs. I wouldn’t ship out those services through firms when a Mac enables me to do it myself. Finally, understand while it is great interning for free once or twice, don’t spend your life being exploited to work for free. Do it only promoting products or if you see some incentive for your business growth. Remember that working for others as for example, a secretary is fine. You need to earn a living. But use money made as a secretary to start your own business. Working to better another company doesn’t empower you. Unless of course, you are joining a new idea with a friend as a business partner. Only take jobs like that in your post-secretary future. Don’t limit yourself and always seek improvement! And learn html, tech stuff and whatever you think is confined to geek territory because tech knowledge is powerful!
6. Looking back from today, what has been the most significant things you’ve learned?
Don’t trust people you get bad vibes from because they ARE bad for you. Don’t pretend to be fine out of respect to anyone. Always beware of how people will react, especially in an era when people regularly go to work coming off cocaine lows and snap like mad. Believe you are always right with the possibility of learning and admitting your mistakes. Don’t let someone else’s making fun of you, whether in print or behind your back, hurt you. Change with the times. If the kids demand you get on the “new Twitter” whatever it is in 15 years, do it. Take pride in your appearance, but don’t become so stuffy weird you look unhuman. Let down your guard at times and show your human emotions or go makeupless for once. Be nice unless someone wants to take advantage of you. Ask for help or work straight out because nobody can ever do you a favor using ESP. (If you CAN read minds, please begin a Vegas hotel act. I swear, it will be a lucrative choice.) Being yourself is amazing and your greatest asset. My big issue is I don’t have patience, yet I see, hmmm, everyone is right telling me things happen for those who wait and the typical “things happen for a reason.” I am so happy my life fell into place where I got so unafraid of what people thought of me and became myself…and started publishing my recipes I’ve been hiding forever!
7. (Entrepreneurs were asked to ask and answer their own question here) Should I listen to people in the industry?
Yes and no. Successful people within industries are lovely. However, they are dinosaurs. They don’t catch up to new generations. Pop culture marketing is a great example here too, as always. Record companies turned away most of the “greats” we know – Elvis, Britney, the Beatles, Red Hot Chilli Peppers – under the same excuse. Each artist or band was “too different.” They wanted artists similar to what the industry sought, not change. They didn’t anticipate girls, as in people who buy records, would love the Beatles. Companies don’t see certain things. You should ask people outside your industry, “I’m designing shoes. What hurts your feet at track meets?” Or “What do you like in copy paper at the office?” I’ve asked the journalist and jock, neither whatsoever in modeling, “Why do brands hire girls like Adriana Lima, and what can I do that she does blended with my own look/personality so it works?” Not copying the competition but using their own medicine to be better than them. I learned that from politicians as a teen.
8. What would you tell others about starting their own business?
Trust your first instincts. Always ask people for advice nonstop. Everyone tells you something different. Half of it may be useless, another portion things you already know and boom, a small bit hits you as useful. Look for inspiration through backhanded compliments and negativity when someone trash talks you. You may think, “I’m not doing that, but I should be.” In my case, I am the shyest, most boring person ever at times, and I’ve been called a “bitch,” “self-promoter,” “piece of work” by a married reporter who wanted to date me and I didn’t agree with it, etc. I had people trashing me a lot and still do. To me, I thought, “What? I’m not promoting myself at all! I ought to promote my work now and do cookbooks and yeah, promote that then!” More so, “I shouldn’t let some fat guy who’s a mean, fakey pretending to be nice, ‘piece of work’ himself run my life’s course through his gossiping. If I’m good enough to get someone some attention who normally doesn’t have it and make him get noticed based on my ‘bimbo appeal,’ I should use that to better myself, getting myself attention for my work.” And, “I should be a bitch. I don’t speak my mind enough because I’m always worried of what people will think.” Because really, we see movies and do things as someone promoted it. I need to promote my cooking. Be well mannered. No more. Niceness doesn’t do anything when you are being ripped off by a modeling agent withholding your earnings for eight months, lying to you that you backowe her, nor does it work when you paid for a service and the person doesn’t fulfill the request. In other words, be nice until your heart says, “Let’s do it.”
9. What do you wish you had learned at home or in school (High school, college)?
Encouragement. At school, teachers talk to students with this mentality like, “Wonderful. When she grows up, it’s cute, but she is going to see she has to be a doctor or lawyer.” I don’t. Doing so would make me unhappy. I would rather have tried and failed than been miserable never trying. Besides, one failure isn’t permanent. You try a lot. I was told a lot at school I was too silly or my dreams were unrealistic. What is so wrong with that? And about being silly? My childhood ended when I was about 14. For a kid who was going to college while in high school, gone a lot and working, I wasn’t a kid much and teachers gave me cold stares and lecturing when I was silly? Some college professors mistreated me. This is so sad! My greatest ideas today come when I act like the kid I never was. I don’t have a lot of imagination but one minute I’m thinking like a little kid again and I say, “Wow!”
10. Any last questions/comments?
Yes! Please encourage women and young girls to embrace technology. I cannot believe how society brings down women to either the bookworm stereotype or Baywatch girl. Nobody ever makes a show about hot corporate programmers going surfing on weekends with massive cleavage and hair extensions. Why not? It says smart girls aren’t pretty with more makeup on and pretty girls aren’t smart. This is really on a greater, exaggerated level. In daily life though, we see women in high school planning on being hairdressers, actresses, mechanics and so on with emphasis on learning craft. Good, fine. As a successful mechanic though or hairdresser, you need to know technology and be Internet savvy. So the actress girl says, “I’m taking lessons. I got headshots. Some guy made me a lousy website.” She doesn’t see she can channel her creativity through her site, nor that Tweeting goes beyond “acting blah blah” talk. The mechanic girl doesn’t start a website to drive business to her shop. Hairdresser girl plays up her bimbo role, neglecting her web prescence. She doesn’t have 200 hair color jobs on a website. She doesn’t start a hair salon with her inheritance. She parties and shops and fine, but she should learn other skills between drinking and shopping! Men however do the right things – exactly why men are so much more successful than young women. Young women also don’t start businesses or view themselves as such. They don’t try until 32 or so. Why not? So to be an entrepeneur or success story, you need to be over 40 now? It’s stupid.
BIO: Chef Richárde (Krystle Nicole Russin, “Nicole” one on one) has a website, justrichar.de.
Website: http://www.justrichar.de
Twitter: @justricharde
VIEW THE ORIGINAL ARTICLE:
http://www.macstartup.com/3675/monday-motivations-for-macstartups-2/


